About
Keri believes in forging new paths through a collaborative technique with clients. By testing and expanding the boundaries, she strives to test the creative limits of design and marketing solutions. Through a unique approach, SharpEnd provides design strategy and implementation across a multitude of services – from branding and graphic design to website development.
Keri knows that authenticity is the key to effective marketing. Every brand is special, and SharpEnd Designs will discover how. The SharpEnd creative delivery-process flows from living an authentic life of passion- by tuning in to one’s authentic self. By knowing her own voice, she hears more clearly, her client’s. Using compassionate communication skills (such as asking questions and active listening) Keri brings a nuanced approach to understanding her client’s brand.
Using this intuitive technique leads to successful and fun collaborations with clients. Creating a stimulating, visual narrative means gathering the right information from the start. Getting clear on the authentic ‘who and why’ leads us towards a successful end. Almost every client comes to Keri with their own vision of their brand. It’s her job to formulate the unique, visual story waiting to be told. This specialized approach allows Keri to design WITH the client, not FOR. The end product isn’t about her, it’s about you. The result? Successful marketing and happy clients.
SharpEnd, in the world of rock climbing, refers to the end of the rope attached to the fearless leader. Leading a route demands bravery, route-finding, creativity, and experience. But as with the client/designer relationship, a lead climber needs their partner. SharpEnd loves the synergetic relationship that develops from working with clients. Keri prides herself on helping clients articulate their vision and bring to life the visual identity of their business or message.
Keri Davis
Owner/Principal Designer
After receiving a Bachelor's degree from the University of California at Santa Cruz, Keri spent several years traveling. Having been raised in Arizona by a single mother and professional artist, Keri has always had an affinity towards the creative. She feels lucky to have found a career she's inspired to be a part of, and gets excited just to sit down at her desk each day and create. She divides her time between her son Soren, enjoying friends and family, and getting out to take part in all the Eastern Sierra has to offer, from climbing to skiing to running.
Services Offered
PRINT
Magazines, Posters, Brochures, Signage, Menus, Rack Cards, Books, Invitations, Letterhead, and more.
BRANDING & IDENTITY
Logo Design, Art Direction, Concept Strategy, Signage and Collateral
WEBSITE DESIGN
Design & Development, Maintenance and Upkeep, Social Media
STRATEGY
Planning, Creative Consulting, Art Direction and Copywriting