Importance of Logo Design

Why is Logo Design Important?

“A logo can be described as the face of a company.  Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.”

- Chrysalis Communications

Graphic Design Demands Passion

I believe this to be true for myself. Art comes from a place of passion. As soon as I get away from my feelings while designing, I loose my way.

Working with Eastern Sierra small business owners makes me happy. Serving Bishop and Mammoth Lakes with passion-driven website design and marketing makes me happy.

Rack Card Design

New rack card design for Kittredge Sports. Rack cards can be a very effective marketing tool. SharpEnd Designs does more brochure designs than any other marketing tool!

Beer Label Design

Super fun designing this crowler beer label for @mountainramblerbrewery. Thanks @bristleconedesigns for providing an amazing art piece to work with. I love collaborations!

Sticker Design

Stickers are really fun to design. These are for my lovely client Maria Garre of the New Mexico School of Yoga. Do you need stickers for your business or event? Or maybe you have a creative concept you want to explore?

Mammoth Yoga Festival Logo Design, Mammoth Lakes CA

Sarah Anisman of Yoga Labs in Mammoth Lakes is hosting the first annual Mammoth Yoga Festival. Very exciting stuff. SharpEnd Designs was asked to design the event logo. Client and designer are both happy with the outcome! 

Ad Designs for the Pine Creek Guidebook, Bishop CA

There's a new climbing guidebook coming out for Pine Creek by Tai Devore. Super exciting! It was fun designing two ads for two different climber friends and clients. 

Mule Days Poster Design, Bishop CA.

Another design for Mule Days 2018 marketing campaign-- a souvenir poster to give to the event volunteers. Designing for Mule Days was especially satisfying this year, as they really committed themselves to a tight campaign!

SharpEnd Designs Offers Flipbooks

SharpEnd Designs is excited to offer digital flipbooks. Now the printed booklets and other multi-page documents can be used on our clients' websites and shared on social media.

Mule Days 2018 Marketing, Bishop CA.

Mule Days Celebration Committee decided to get organized and focused with their 2018 marketing campaign. As creative director and designer, it's been a pleasure working with the team to deliver a consistent branding of the 2018 event. SharpEnd Designs has created advertisements, brochures, a sponsor booklet and more.

More Accolades for SharpEnd Designs

SharpEnd Designs is proud to share another testimonial. I know bragging is unbecoming, but I'm doing it anyway- I love my clients and it's good to hear that they love me back! 

Caroline Gleich and Winter Wildlands Alliance Logo Design

It's really fun to see professional ski mountaineer and adventurer Caroline Gleich showing off a recent logo project by SharpEnd for Winter Wildlands Alliance. Logo design is one of my favorite things EVER! 

Clients love SharpEnd Designs

Thank you to my loyal, and lovely, clients. Some of you have been with me for over ten years! I’m very proud of these relationships, and will continue to offer you the top-notch graphic design that has kept you with me through the journey.

Nils Davis Design is now SharpEnd Designs!

As 2017 comes to a close, I’m very excited to announce that Nils Davis Design has a new look and a new name. It’s with great pride I share SharpEnd Designs. It has been fifteen years since this business began, and I am celebrating with a new identity.