Created by Winter Wildlands Alliance, the ski kind campaign was born from a need for a Backcountry Responsibility Code, a set of guidelines to promote responsible winter recreation. Backcountry participation numbers increased due to resort restrictions and people looking for COVID-safe activities. Ski Kind provides tools that all users can learn from and take to heart. WWA hired SharpEnd Designs to design the logo and awareness toolkit. It was a fantastically fun project! Follow ski kind. on instagram.